Advertising Specialties Impression Study



Summary of Conclusions:

  • Most impressive: The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favourable return on investment from advertising specialties than nearly any other popular advertising media.
  • Advertising Specialties yield higher ROI than other forms of advertising.
  • Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received.
  • Very impressionable: 42% of respondents had a MORE favourable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
  • It’s all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
  • Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
  • User-friendly: The majority (81%) of promotional products were kept because they were considered useful.
  • Staying power: More than three-quarters of respondents have had their items for more than 6 months.
  • Bag it!: Among wearable's, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.
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